You haven’t seen a real Super Hero till you’ve watched a Firefighter do what they do. I would say it is the most important job and biggest service to our Golden State’s entire community. In fact, I would say that they do more to positively impact humanity than just about anyone. They do so because they have a genuine desire to care for our families and our way of life.
The value that they so generously and honorably provide to California’s economy, is immeasurable. They risk their lives, and unfortunately too often, lose their lives, keeping the biggest threat to our state, our prosperity, our lives, under control. It is often hard to really comprehend until you are lucky enough to survive it. California’s wildfires make the Golden State the second most dangerous US state to live in because the annual threat of environmental devastation, whether it be natural or man-made, regularly out paces the costs of Hurricanes, Winter Storms. Tornadoes, and yes, Earthquakes.
The amount of agriculture and tourism benefit that Californians depend on emphasizes the life altering devastation fires cause and leaves no question that the men and women of the California Department of Forestry and Fire, CAL FIRE, are valuable in ways that transcend money and material possessions. As Mike Daw, Executive Director of the Firefighters Burn Institute shared, an entire family’s lifetime is severely and painfully altered leaving scars that every member of the family feels forever.
It has been the greatest honor to spend a bit of time with a real life Sacramento angel, and gain perspective from the life threatening front lines of the battle between California’s wildfires and the dedicated long time caregivers to California’s safety and prosperity, Firefighter Burn Institute founder, Mike Daw, Sacramento Firefighter and cherished real life Golden State Super Hero.
RADIO STILL HAS A HUGE AUDIENCE SO YOU CAN REACH YOUR AUDIENCE BY ADVERTISING ON THE RADIO Over 90% of all Americans, 243 million people, listen to radio each week. That includes every generation. 94% of Baby Boomers, 95% of Generation X and 94% of Millennials listen to radio. That means that you can reach pretty much anyone, regardless of your target audience, with radio.
RADIO HAS A BIG ADVANTAGE OVER OTHER ADVERTISING MEDIA….FREQUENCYIt has been said that reach is nice, but frequency sells. Radio is all about the frequency When you look at other media you don’t have the ideal combination of frequency and affordability. Radio gives you the chance to reach your audience multiple times a day. You can run your ad during morning drive time, midday, afternoon drive and also at night. This is something that no other media lets you do
RADIO ENGAGES EMOTIONS When you can engage emotions you engage people. When you engage people they remember you and they frequent your business.There was a study done by Gallup & Robinson called “Engaging Emotions Through Effective Radio Ads” it was designed to assess how well radio ads generate emotional responses and engage with consumers, compared to television ads.
RADIO IS CLOSEST TO POINT OF PURCHASERadio is the most-used medium just prior to shopping. 62% of shoppers listen to Radio just 13 minutes prior to making a purchase. 90% of consumers are in their car less than 6 minutes before shopping. Audio captures 90% of in-car media time. That means that your advertising message will often be heard when someone is closest to making a buying decision.
THE RETURN ON INVESTMENT THROUGH RADIO IS HUGEAccording to a study by Nielsen, each dollar of ad spend on radio generates an average sales return on $6. For some retailers, each dollar of ad spend on radio returned an average sale of $23. Those are some impressive numbers. Advertising of any kind is an investment.
“Can you name the single medium that consistently reaches nearly 95 percent of all Americans over the age of 12? If you guessed radio, you’re on the right track. No matter your target audience–whether it’s college grads, ethnic Americans or working moms–radio is a smart way to reach it.” Entrepreneur Radio’s New Wave
“With the exception of print advertising, advertising on the radio is about as traditional as outbound marketing gets. It remains a thriving marketing platform today. Radio boasts an audience of 245 million listeners weekly. This number rivals the online reach of Google and Facebook.” – Entrepreneur 6 Ways to Attract More Customers Through Outbound Marketing
“In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron . So no matter what types of prospects you want to reach, radio advertising will help you do it. Plus, radio is mobile. Eighty percent of adults listen to radio in their cars, and a quarter of the population also listens while at work”. –Entrepreneur 4 Keys to Radio Advertising
“Many entrepreneurs believe that TV and radio advertising is beyond their means. But while national TV advertising is out of the entrepreneur’s price range, advertising on local stations and, especially, on cable television can be surprisingly affordable. Armed with the right information, the small-business owner may find that TV and radio advertising can, in fact, deliver more customers than any other type of ad campaign. The key is to have a clear understanding of the market so the money spent on broadcast advertising isn’t wasted.” –Entrepreneur Radio and TV Advertising