5 Facts About Why Radio is the Way to Go

Excerpt taken from American Music Concepts. Click here for full article

RADIO STILL HAS A HUGE AUDIENCE SO YOU CAN REACH YOUR AUDIENCE BY ADVERTISING ON THE RADIO Over 90% of all Americans, 243 million people, listen to radio each week. That includes every generation. 94% of Baby Boomers, 95% of Generation X and 94% of Millennials listen to radio. That means that you can reach pretty much anyone, regardless of your target audience, with radio.

RADIO HAS A BIG ADVANTAGE OVER OTHER ADVERTISING MEDIA….FREQUENCY It has been said that reach is nice, but frequency sells. Radio is all about the frequency  When you look at other media you don’t have the ideal combination of frequency and affordability.  Radio gives you the chance to reach your audience multiple times a day. You can run your ad during morning drive time, midday, afternoon drive and also at night.  This is something that no other media lets you do

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RADIO ENGAGES EMOTIONS When you can engage emotions you engage people.  When you engage people they remember you and they frequent your business.There was a study done by Gallup & Robinson called “Engaging Emotions Through Effective Radio Ads” it was designed to assess how well radio ads generate emotional responses and engage with consumers, compared to television ads.

RADIO IS CLOSEST TO POINT OF PURCHASE Radio is the most-used medium just prior to shopping.  62% of shoppers listen to Radio just 13 minutes prior to making a purchase.  90% of consumers are in their car less than 6 minutes before shopping. Audio captures 90% of in-car media time.  That means that your advertising message will often be heard when someone is closest to making a buying decision.

THE RETURN ON INVESTMENT THROUGH RADIO IS HUGE According to a study by Nielsen, each dollar of ad spend on radio generates an average sales return on $6.  For some retailers, each dollar of ad spend on radio returned an average sale of $23. Those are some impressive numbers.  Advertising of any kind is an investment.

 

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Radio is Not Over and Out

“Can you name the single medium that consistently reaches nearly 95 percent of all Americans over the age of 12? If you guessed radio, you’re on the right track. No matter your target audience–whether it’s college grads, ethnic Americans or working moms–radio is a smart way to reach it.” Entrepreneur Radio’s New Wave

“With the exception of print advertising, advertising on the radio is about as traditional as outbound marketing gets. It remains a thriving marketing platform today. Radio boasts an audience of 245 million listeners weekly. This number rivals the online reach of Google and Facebook.” – Entrepreneur 6 Ways to Attract More Customers Through Outbound Marketing

“In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron . So no matter what types of prospects you want to reach, radio advertising will help you do it. Plus, radio is mobile. Eighty percent of adults listen to radio in their cars, and a quarter of the population also listens while at work”. – Entrepreneur 4 Keys to Radio Advertising

“Many entrepreneurs believe that TV and radio advertising is beyond their means. But while national TV advertising is out of the entrepreneur’s price range, advertising on local stations and, especially, on cable television can be surprisingly affordable. Armed with the right information, the small-business owner may find that TV and radio advertising can, in fact, deliver more customers than any other type of ad campaign. The key is to have a clear understanding of the market so the money spent on broadcast advertising isn’t wasted.” – Entrepreneur Radio and TV Advertising

 

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