Big City Blog

View from the Top

Starting the long holiday weekend looking down on Big City San Francisco. Feels amazing to be up here taking it all in.

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The Weight of the Scale…

How much does the Scale say you weigh after you sit down for Launch?

Ready for Takeoff? If you are and you are hungry, make sure you get Launch before you scale it alone. This is Angel Venture Capitalism on rocket fuel going where no money has gone before. To the idea creators and analytical realists who could never imagine getting the boost they need to reach the stars and accelerate at the speed of light relative to pre-App, pre-IT, Silicon Valley life on Earth.

The ease and momentum at which an idea can become a global brand is inspiring, motivating, and surreal. Companies like Techstars, founded by David Cohen, have made it honestly realistic to reach for the stars and have people from all over the world touch your brand. Their own successful creative innovation and consequential financial power have empowered a new generation from around the globe to power through the universal challenges of entrepreneurship.

Golden Moguls of Wine

Celebrate 50 Fine Wine Years with Bogle Vineyards

The Bogle family have been wine industry pioneers since they took a chance and were the first to plant grapevines in the Sacramento River Delta town of Clarksburg in 1968. After producing grapes for the top names in the industry, the family started bottling their wine under the Bogle label in 1978. Today, Bogle Vineyards sells its wine in all 50 states and nearly 40 countries.

Warren, Jody, & Ryan Bogle

In addition to celebrating their 50th Anniversary as a Vintner in the Golden State, Bogle Vineyards is honored to be a recipient of the 2018 California State Fair Lifetime Achievement Award. The award recognizes a person, family, or institution who are pioneers in the wine industry based on their lifetime contributions to the California wine industry.

“We feel privileged to be awarded the Lifetime Achievement Award this year, especially as it is our 50th year in the wine business,” says Jody Bogle. “It’s pretty amazing to think it all started with just 20 acres of winegrapes in 1968.”

Bogle Vineyards has also been chosen as a California Green Medal: Sustainable Winegrowing Leadership Award winner. The Leader Award honors the vineyard that best demonstrates the “3 E’s” of sustainability by excelling in Environmentally sound, socially Equitable and Economically viable practices. The announcement was made March 29 by a coalition of wine associations across California.

“We believe it is our responsibility to ensure our estate vineyards and our partner growers are

implementing the latest sustainability techniques,” says Warren Bogle. “It is vital that we care for the land and resources to ensure future generations can continue to farm as we have.”

50th Anniversary Wine Glasses

To celebrate the 50th Anniversary of Bogle Vineyards, the winery is providing guests complimentary commemorative wine glasses when they purchase an eight-pour tasting flight at the tasting room in Clarksburg. The stemless glasses feature the 50th Anniversary logo that honors Warren V Bogle and his pioneering planting of the winery’s first grapevines in 1968. His signature, taken from a purchase agreement for some of the family’s first acreage, is represented on the logo, as seen above.

To celebrate the 50th Anniversary of Bogle Vineyards, the winery is providing guests complimentary commemorative wine glasses when they purchase an eight-pour tasting flight at the tasting room in Clarksburg. The stemless glasses feature the 50th Anniversary logo that honors Warren V Bogle and his pioneering planting of the winery’s first grapevines in 1968. His signature, taken from a purchase agreement for some of the family’s first acreage, is represented on the logo, as seen above.

Golden State Super Heroes

 

You haven’t seen a real Super Hero till you’ve watched a Firefighter do what they do.   I would say it is the most important job and biggest service to our Golden State’s entire community.  In fact, I would say that they do more to positively impact humanity than just about anyone.  They do so because they have a genuine desire to care for our families and our way of life.

Click here to thank our Golden 1’s or even better, DONATE or VOLUNTEER

The value that they so generously and honorably provide to California’s economy, is immeasurable. They risk their lives, and unfortunately too often, lose their lives, keeping the biggest threat to our state, our prosperity, our lives, under control.   It is often hard to really comprehend until you are lucky enough to survive it.  California’s wildfires make the Golden State the second most dangerous US state to live in because the annual threat of environmental devastation, whether it be natural or man-made, regularly out paces the costs of  Hurricanes, Winter Storms. Tornadoes, and yes, Earthquakes.

The amount of agriculture and tourism benefit that Californians depend on emphasizes the life altering devastation fires cause and leaves no question that the men and women of the California Department of Forestry and Fire, CAL FIRE, are valuable in ways that transcend money and material possessions.  As Mike Daw, Executive Director of the Firefighters Burn Institute shared, an entire family’s lifetime is severely and painfully altered leaving scars that every member of the family feels forever.

It has been the greatest honor to spend a bit of time with a real life Sacramento angel,  and gain perspective from the life threatening front lines of the battle between California’s wildfires and the dedicated long time caregivers to California’s safety and prosperity, Firefighter Burn Institute founder, Mike Daw, Sacramento Firefighter and cherished real life Golden State Super Hero.

 

Bartenders – Directors of Sales

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Bartender: What can I get for you?

Guest:  I’m not sure what I want. What do you recommend?

Ask any Bartender and they will tell you that this is a scenario that happens regularly.  There are plenty of  guests who are looking to the bartender for a recommendation on something they know to be delicious, unique, and new.  Of course, there are those guests that just can’t make a decision on what to have (even though they have been flagging you down for 15 minutes).  The point is, bartenders have a lot more influence on sales than they are usually recognized for.

The Bartender makes direct repeated contact and is one of the most powerful influences on a future fan of your brand.  They are one of the most important parts of building brand loyalty in the beverage industry, and interact face to face with hundreds of people a week.  They are your brand ambassadors and it seems to be a consistently overlooked avenue to achieve future sales and market share.

Sales reps who regularly visit their clients always stand ou, and usually interact with the Bartender before meeting with the Proprietor.  It has been my experience, that when a brand rep builds great repertoire with the bartender, that bartender is more likely to regularly recommend that rep’s brands and brews.  Unless the owner is working some shifts behind the bar themselves, the bartenders have significantly more interaction with the patrons, and sometimes, have a much stronger relationship with them.

This valuable opportunity to expand the brand and market share in this way is under recognized, underutilized, and under appreciated.  For instance, with Vodka, there are always several brands available and a bartender usually has a go to brand when the customer asks for an upgrade from the well.  If you consider that a bartender can interact with as many as 500-600 potential end users in a busy shift, then it becomes clear how many opportunities there are to build brand recognition, and that is in just one bar on just one night!

The best brand ambassador that a distiller, brewer, or vintner can have, and should utilize, are the bartenders serving their product.  I have been in this profession for over 16 years and I assure you that bartenders can play an important and instrumental part in your in your success, or failure.  It is something that is both concerning and frustrating. It is a powerful position that carries a lot of opportunity for very little extra effort.

I hope that with one of the biggest days of the year in the industry fast approaching, you see just how hard bartenders do work and how skilled you must be to do it well, especially under the amount of pressure and physical demand required on a day like St. Patrick’s Day.  It is not simply a job, it is a profession and not just anyone can do it, so remember to take care of your bartenders. After all they are the ones you want taking care of you.

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#Truth

Haunted Jaunts for Boo!

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