Radio is Not Over and Out

“Can you name the single medium that consistently reaches nearly 95 percent of all Americans over the age of 12? If you guessed radio, you’re on the right track. No matter your target audience–whether it’s college grads, ethnic Americans or working moms–radio is a smart way to reach it.” Entrepreneur Radio’s New Wave

“With the exception of print advertising, advertising on the radio is about as traditional as outbound marketing gets. It remains a thriving marketing platform today. Radio boasts an audience of 245 million listeners weekly. This number rivals the online reach of Google and Facebook.” – Entrepreneur 6 Ways to Attract More Customers Through Outbound Marketing

“In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron . So no matter what types of prospects you want to reach, radio advertising will help you do it. Plus, radio is mobile. Eighty percent of adults listen to radio in their cars, and a quarter of the population also listens while at work”. – Entrepreneur 4 Keys to Radio Advertising

“Many entrepreneurs believe that TV and radio advertising is beyond their means. But while national TV advertising is out of the entrepreneur’s price range, advertising on local stations and, especially, on cable television can be surprisingly affordable. Armed with the right information, the small-business owner may find that TV and radio advertising can, in fact, deliver more customers than any other type of ad campaign. The key is to have a clear understanding of the market so the money spent on broadcast advertising isn’t wasted.” – Entrepreneur Radio and TV Advertising

 

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